艾美艾尊

Singapore, March 25 (CNA) Taiwan's male pop stars have won the adoration of many female fans in Southeast Asian countries, including in Singapore, driving a lot of them to travel to Taiwan where they snap up items for which the celebrities act as spokesmen, according to a local newspaper.

The strategy of using Taiwanese male heartthrobs to promote products has apparently racked up impressive business revenues for sponsoring companies, which mainly produce items for women's use, the Singapore-based Lianhe Zaobao reported on Wednesday.

A 40-year-old woman surnamed Liu who heads the Jiro Wang Singapore Fan Club was quoted by the newspaper as saying that she really wants to try the lipsticks and facial cleansing cream advertised by Wang and Fahrenheit.

Wang is a popular actor who gained popularity in recent years thanks to several Taiwan-produced TV dramas in which he stars.

Fahrenheit is a four-member pop music group, which is popular among young women in Taiwan, Japan, South Korea, Singapore, Malaysia and Thailand.

"But I can only buy the product for my friends and other fans when I go to Taiwan, because the product that Fahrenheit advertised is exclusively sold in Taiwan," Liu was reported as saying.

According to Liu, their strong desire to purchase products promoted by Taiwan's young male idols has also helped stir up their husbands' or boy friends' attention on them and push men to overcome their embarrassment to buy these items for their wives or girl friends.

"Even if products of the same brands are sold in Singapore, we love to buy them in Taiwan where we can get the items with stickers showing their (Fahrenheit members') faces, " another female fan identified as Lim told the newspaper.

Good-looking men are extremely attractive to most women, and their power to sell products to females cannot be underestimated, Lim said. "A co-worker of mine who is not a fan of Fahrenheit is also interested in getting the products they publicize." Other Taiwanese young actors and pop music singers have also been invited to act as a product spokesmen recently. One of them, Vic Chou, a member of the popular band F4, who became famous after being featured in a Taiwanese TV drama -- Meteor Garden -- has been promoting a newly marketed lipstick in Singapore for a cosmetic company, the report said.

Alexander Wang, a Taiwanese pop singer who is super popular in Asia; Wu Chun, a Fahrenheit member; and Ashin, a vocalist of Taiwan's super popular rock band Mayday, have also made new advertisements to appeal to women to buy perfume, sanitary napkins, lip gloss and skin whitening products that they represent, the report added.


台灣男偶像代言女性產品讓星女粉絲著迷


（中央社記者康世人新加坡25日專電）台灣偶像明星向來頗受東南亞民眾歡迎，也帶動偶像代言產品的銷售成績。台灣男偶像最近紛紛代言女性用品，就吸引新加坡女性粉絲飛往台灣採購這些用品的意願。

新加坡「聯合早報」今天報導，近年女性用品紛紛採用「美男計」，找男偶像代言，結果效果更佳。

報導說，40歲的「汪東城新加坡後援會」會長劉翠蓮和歌迷會會長林小姐都說，看到偶像團體「飛輪海」成員汪東城代言唇膏，和「飛輪海」代言的洗臉霜，覺得效果水汪汪，就想一試。

不過，劉翠蓮和林小姐指出，由於「飛輪海」代言的產品只限台灣市場，只能等前往台灣時，才能幫朋友和歌迷會會員採購。

林小姐說，就算新加坡有個同品牌，也跟台灣不同，台灣的產品有偶像臉的貼紙，「大家都是衝著他們（飛輪海）的臉去買，哪怕只是很小張」。

劉翠蓮也認為，女性用品商採用「美男計」將引起男友或老公的注意，會想購買給女友或老婆使用，不會再對靠近女性產品櫃台感到尷尬。

林小姐也指出，帥哥代言女性產品，媲美女性代言人，因為女生都喜歡看帥哥，以「飛輪海」代言的產品為例，她的同事即使不是「飛輪海」的粉絲，也想試一試。

因主演偶像劇「流星花園」，讓男子偶像團體F4迅速竄紅，F4成員之一「仔仔」周渝民最近也受邀代言化妝品公司的某款唇膏。

另外，「飛輪海」另一成員吳尊、藝人「小豬」羅志祥、王力宏、樂團「五月天」的阿信，最近也紛紛受邀代言香水、衛生棉、女性美白產品和唇蜜等，也都受到新加坡粉絲的注意，希望能擁有偶像代言的產品。



source: www.etaiwannews.com