Canon Lifestyle Concept Store opens with added lifestyle value for consumers
KUALA LUMPUR, 20th March 2010 – Canon Marketing Malaysia Sdn Bhd, a global leader in photographic and digital imaging solutions is taking its lifestyle branding a step ahead by making an official announcement of their new Canon Lifestyle Concept Store accompanied by an entertainment outlet at the venue today.
The soft launch was also made more exciting by Fahrenheit, a prominent Taiwanese boy band who is also Canon’s brand ambassadors for the Digital IXUS brand. The event was made grand with the presence of hundreds of Fahrenheit’s fans who flocked SOHO KL for a chance to see their favourite stars.
Canon’s new Lifestyle Concept Store is set to opened at Soho KL, Mont Kiara, a booming entertainment hub in the Klang Valley. The store will have an added lifestyle value based on its collaboration with C-3 entertainment which will operate a resto bar, The Celebrities Club adjacent to the store.
“The Celebrities Club was a creative proposal brought to us by C-3 Entertainment’s, Kenn Yam. We liked the idea that the club plays different flavours of international music - jazz, R&B, soul, pop, rock and across languages. Hence, this will be deemed as the ideal wine, dine and entertainment hot spot in the Klang Valley. It will truly enhance our move towards making Canon a more lifestyle brand,” enthused Mr. Liew Sip Chon, President & CEO of Canon Marketing Malaysia.
The Canon Lifestyle Concept Store will provide a direct entrance to The Celebrities Club and will work hand in hand for events and promotions tying in both the outlets and delighting customers all the way. “The Celebrities Club was inspired by Canon. The play of images, colors, style and substance is something that we derived from the Canon brand essence.
Hence we proposed an adjoining starry outlet that will offer visitors of the Concept Store and SOHO KL the best of cuisine, ambience and beats,” said Mr. Kenn Yam, Managing Director of C-3 Entertainment whose partner is Ning Baizura, Malaysia’s premier recording artist.
Both the Canon Lifestyle Concept Store and The Celebrities Club will come together to provide a complete package in line with the company’s vision for a full fledged lifestyle brand by the end of 2010.
“An A&P investment of RM3 million has been put into this venture to ensure our brand experiences a new breath of fresh air through the accompaniment of a leisure outlet. The appearance of the Concept Store will also experience some changes to make it more spacious and make the customer experience a more pleasant one,” added Liew.
“We designed The Celebrities Club with a few elements in mind- coziness, an appealing menu of Western cuisine, encouraging local talents in music and to offer a new hangout to urban Malaysians in the Klang Valley. The branding of this club will be as an exclusive place to be for people in the valley and in line with its name you will be seeing celebrities in your midst,” commented Kenn.
Besides functioning as an entertainment outlet, The Celebrities Club will also carry an exclusive clothing line for the outlet. The line which will consist more of casual wear like T-Shirts, caps and so on is designed to be one-of-a- kind pieces by Jonathan Cheng, a renowned local designer.
The Canon Concept Store will be in operation from 19 April 2010 and will be run by an appointed Canon Authorised Agent. The Canon Lifestyle Concept Store will carry the full range of Canon’s products from cameras, printers, business machines, consumables and servicing pick up and drop off.
The Celebrities Club on the other hand will be fully operational from 1st April 2010 and will be open for business from 5.30 p.m. to 1.30 a.m. For more information, please visit www.celebritiesclub.net
About Canon Marketing (Malaysia) Sdn Bhd.
Canon Marketing (Malaysia) Sdn. Bhd is a leading provider of cutting edge imaging and information technology solutions for the home and office environments. Established since 1987, Canon employs more than 500 staff who deliver products and service support to Malaysian users directly and through its nationwide network of channel partners. Its parent company, Canon Inc., a Fortune 500 Global company, is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R & D. Canon’s operations globally is guided by its Kyosei philosophy, which focuses on living and working together for the common good.
For more information please visit www.canon.com.my.
網上翻譯
佳能生活概念店開幕與生活方式的價值為消費者增加
吉隆坡， 二零一零年三月二十日 - 佳能銷售馬來西亞公司，一家全球知名的攝影和數字成像解決方案，是到其生活方式的品牌領先一步作出正式宣布他們的新生活概念店佳能伴隨著一個娛樂出口今天在會場。
軟啟動也更令人興奮的飛輪海，著名的台灣男孩樂隊是誰也佳能的品牌大使的數碼 ixus品牌。這一活動得到了隆重的存在的數百華氏度的粉絲誰蜂擁 SOHO一族吉隆坡有機會看到他們最喜歡的明星。
佳能的新生活概念店設置為蘇荷吉隆坡開幕，蒙特基亞拉，一個蓬勃發展的娛樂中心，在巴生谷。這家商店將有額外的生活方式的價值基礎上的協作與 C - 3娛樂將經營 resto酒吧，名人俱樂部附近的商店。
“名人俱樂部是一個創造性的建議，給我們帶來的C - 3娛樂公司，克恩蔭。我們很喜歡這個想法，俱樂部扮演不同口味的國際音樂 - 爵士樂，藍調，靈魂，流行，搖滾和跨語言。因此，這將被視為理想的葡萄酒，用餐和娛樂熱點在巴生谷。這將真正提高我們走向一個更使佳能品牌的生活方式，“熱情與 Liew啜飲春先生，總裁兼首席執行官的佳能銷售馬來西亞。
佳能生活概念店將提供一個直接入口的名人俱樂部，將攜手合作，為活動和促銷活動都綁在商舖和所有的方式令客人喜出望外。 “名人俱樂部的靈感來自於佳能。這齣戲的圖像，顏色，風格和內容是我們來自佳能品牌的本質。
因此，我們提出了一個毗鄰的繁星插座，將提供旅客的概念店和SOHO吉隆坡最好的美食，氣氛和節奏，“克恩任志剛先生說，總經理的C - 3娛樂的合作夥伴是寧拜祖拉，馬來西亞總理錄音藝術家。
無論是佳能生活概念店和名人俱樂部將走到一起，提供一套完整的方案符合公司的抱負是建立一個完全成熟的生活方式品牌由2010年年底。
“一個 A＆P公司投資 300萬令吉已投入這家合資公司，以確保我們的品牌體驗一個新的呼吸新鮮空氣通過伴奏的休閒場地。外觀的概念店也將遇到一些修改，使之更寬敞，使客戶體驗更加愉快，“他又說與 Liew。
“我們設計的名人俱樂部與一些元素心態舒適度，一個有吸引力的菜單中西方美食，鼓勵本地人才，音樂，並提供一個新的巢穴城市馬來西亞人在巴生谷。這個俱樂部的品牌將作為獨家的地方，也為人們在山谷並按照它的名字你將看到名人在你們中間，“評論克恩。
除了作為一種娛樂功能插座，名人俱樂部也將進行獨家服裝系列的出路。該生產線將包括更多的休閒服如T恤衫，帽子等的設計是一對的一類作品由喬納森程，一個本地著名設計師。
佳能概念店將在行動 2010年4月19日將運行由委任佳能授權代理。佳能生活概念店將進行全範圍的佳能公司的產品從相機，印表機，商用機器，耗材和服務拿起落。
名人俱樂部另一方面將全面開展 2010年4月1日將開業從下午5時 30分至上午01點 30欲了解更多信息，請訪問 www.celebritiesclub.net
關於佳能銷售（馬來西亞）私人有限公司
佳能銷售（馬來西亞）私人有限公司。有限公司是一家領先供應商的尖端成像和信息技術解決方案為家庭和辦公環境。成立於 1987年，佳能公司員工超過 500名員工誰提供產品和服務支持，用戶可直接向馬來西亞，並通過其全國網絡的渠道合作夥伴。其母公司，佳能公司是全球財富 500強公司，是專門為科技進步和創新，並承諾 10％的總收入每年以研發佳能的全球業務是由它的共生哲學為指導，重點對生活和工作在一起的共同利益。
來源: www.canon.com.my
留言列表
